Real Estate Crowdfunding platform leads generation strategies.

Sebastian Berg
Sebastian Berg
CEO, Co-founder
Real Estate
May 25, 2023
Real Estate Crowdfunding platform leads generation strategies.

As the real estate crowdfunding industry continues to grow, attracting non-accredited investors to your platform is essential for success. In this article, we'll explore seven actionable real estate crowdfunding platform leads generation strategies based on our experience working with data-driven real estate companies.

real estate crowdfunding platform leads generation
source: Unsplash

1. Understanding the non-accredited investor demographic

Before you can effectively attract non-accredited investors to your platform, it's crucial to understand their unique needs and preferences. Research the demographic characteristics of non-accredited investors, such as age, location, and financial goals, to develop targeted marketing campaigns and platform features that resonate with them.

2. Creating targeted and value-driven content

Develop high-quality content that addresses the questions, concerns, and interests of non-accredited investors. This may include blog posts, articles, whitepapers, and videos that provide valuable insights on real estate investing, crowdfunding, and wealth-building strategies. By offering informative and relevant content, you can establish your platform as a trusted resource and attract potential investors.

3. Utilizing search engine optimization (SEO)

Optimize your website and content for search engines to increase visibility and drive organic traffic. Incorporate relevant keywords and phrases related to real estate crowdfunding and non-accredited investors throughout your site, including in titles, headers, and meta descriptions. Additionally, ensure your site is user-friendly, mobile-responsive, and easy to navigate to improve the user experience and boost search engine rankings.

4. Harnessing the power of social media

Leverage social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to engage with potential investors and share valuable content. Create and join relevant groups, participate in discussions, and use targeted ads to reach non-accredited investors interested in real estate crowdfunding. Be sure to maintain a consistent posting schedule and interact with your audience to build trust and credibility.

5. Developing strategic partnerships and collaborations

Partner with industry influencers, financial advisors, and other professionals who serve non-accredited investors. These collaborations can help increase your platform's visibility, credibility, and reach. Consider co-hosting webinars, participating in joint ventures, or creating co-branded content to showcase your platform's value proposition to a wider audience.

6. Offering educational resources and events

Host webinars, workshops, and live events that educate non-accredited investors on the benefits of real estate crowdfunding and how to get started on your platform. By providing valuable educational experiences, you can establish your platform as a trusted source of information and attract new investors. Additionally, consider offering downloadable resources, such as eBooks and checklists, to further educate and engage potential leads.

7. Implementing a referral program

Incentivize existing users to refer non-accredited investors to your platform by offering rewards, such as cash bonuses or platform credits. A referral program can encourage word-of-mouth marketing and help you tap into the networks of your current users, driving new leads and expanding your investor base.

In conclusion, attracting non-accredited investors to your real estate crowdfunding platform requires a targeted and multifaceted approach. By understanding your audience, creating value-driven content, leveraging SEO and social media, developing strategic partnerships, offering educational resources, and implementing a referral program, you can generate high-quality leads and grow your platform's user base.